Cosmetic Times

I'm a makeup artist. I've done bridal, broadcast, and the unforgiving close-ups of HD television, and I'll tell you something most of my colleagues won't say out loud: 9 out of 10 foundations I'm handed at the counter make women over 50 look older. I can spot it across a room — the line of demarcation at the jaw, the chalky cling under the eye, the orange shift by hour three. Then a fellow artist who works the Seoul fashion circuit slipped me a bottle and told me to use it on my next mature client and report back. I did. She walked out of my chair looking ten years younger — the kind of younger her husband actually noticed. Here are the 7 things I, as a makeup artist, now look for in a foundation for skin over 50 — and why this Korean one is the only one in my kit that checks every box.

I'm a makeup artist. I've done bridal, broadcast, and the unforgiving close-ups of HD television, and I'll tell you something most of my colleagues won't say out loud: 9 out of 10 foundations I'm handed at the counter make women over 50 look older. I can spot it across a room — the line of demarcation at the jaw, the chalky cling under the eye, the orange shift by hour three. Then a fellow artist who works the Seoul fashion circuit slipped me a bottle and told me to use it on my next mature client and report back. I did. She walked out of my chair looking ten years younger — the kind of younger her husband actually noticed. Here are the 7 things I, as a makeup artist, now look for in a foundation for skin over 50 — and why this Korean one is the only one in my kit that checks every box.

I'm a makeup artist. I've done bridal, broadcast, and the unforgiving close-ups of HD television, and I'll tell you something most of my colleagues won't say out loud: 9 out of 10 foundations I'm handed at the counter make women over 50 look older. I can spot it across a room — the line of demarcation at the jaw, the chalky cling under the eye, the orange shift by hour three. Then a fellow artist who works the Seoul fashion circuit slipped me a bottle and told me to use it on my next mature client and report back. I did. She walked out of my chair looking ten years younger — the kind of younger her husband actually noticed. Here are the 7 things I, as a makeup artist, now look for in a foundation for skin over 50 — and why this Korean one is the only one in my kit that checks every box.

I'm a makeup artist. I've done bridal, broadcast, and the unforgiving close-ups of HD television, and I'll tell you something most of my colleagues won't say out loud: 9 out of 10 foundations I'm handed at the counter make women over 50 look older. I can spot it across a room — the line of demarcation at the jaw, the chalky cling under the eye, the orange shift by hour three. Then a fellow artist who works the Seoul fashion circuit slipped me a bottle and told me to use it on my next mature client and report back. I did. She walked out of my chair looking ten years younger — the kind of younger her husband actually noticed. Here are the 7 things I, as a makeup artist, now look for in a foundation for skin over 50 — and why this Korean one is the only one in my kit that checks every box.

The wrinkles didn’t bother me nearly as much as my sagging jawline. No matter what foundation I wore, my face looked heavier, older, and more tired. Then I tried this color-adapting foundation designed specifically for mature skin. It doesn’t just match your skin perfectly—it creates a smoother, fresher, more youthful-looking complexion that makes the entire face, including the jawline, appear more lifted and revitalized. No settling. No orange oxidation. No cakey finish. Just younger-looking skin that lasts all day.

The wrinkles didn’t bother me nearly as much as my sagging jawline. No matter what foundation I wore, my face looked heavier, older, and more tired. Then I tried this color-adapting foundation designed specifically for mature skin. It doesn’t just match your skin perfectly—it creates a smoother, fresher, more youthful-looking complexion that makes the entire face, including the jawline, appear more lifted and revitalized. No settling. No orange oxidation. No cakey finish. Just younger-looking skin that lasts all day.